Netflix Nostalgia: Streaming the Past on Demand

(Hardback)

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Description

Whether its Flashback Friday or Throwback Thursday, audiences are hungry for nostalgic film and television, and the streaming giant Netflix serves up shows from the past that satisfy this craving, in addition to producing original contemporary content with nostalgic flavor. As a part of the series Reboots, Remakes and Adaptations originated by series editors Dr. Carlen Lavigne and Dr. Paul Booth, this edited volume focuses exclusively on the intersection between the Netflix platform and the current nostalgia trend in popular culture. As both a creator and distributor of media texts, Netflix takes great advantage of a wide variety of audience nostalgic responses, banking on attracting audiences who seek out nostalgic content that takes them back in time, as well as new audiences who discover old and reimagined content. The book aims to interrogate the complex and contradictory notions of nostalgia through the contemporary lens of Netflix, examining angles such as the Netflix business model, the impact of streaming platforms such as Netflix on the consumption of nostalgia, the ideological nature of nostalgic representation in Netflix series, and the various ways that Netflix content incorporates nostalgic content and viewer responses. Many of the contributed chapters analyze current, ongoing Netflix series, providing very timely and original analysis by established and emerging scholars in a variety of disciplines. What can we learn about our selves, our times, our cultures, in response to an examination of Netflix and Nostalgia

Reviews

Bringing together fascinating scholars examining the timely nature of Netflix and nostalgia, this collection is a must-read for anyone trying to understand this important and unique moment in our cultural history. Streamers and academics alike will find something to love about this collection as it ruminates on shows like Stranger Things and Black Mirror. -- Ryan Lizardi, SUNY Polytechnic Institute
Netflix Nostalgia focuses on nostalgic programming, branding and narratives and is therefore an important contribution to the current research on nostalgia within media and communication studies. The different chapters offer a fascinating insight into how Netflix makes nostalgia "work" - not only as a feeling to be triggered by narratives but also as a corporate business strategy. The volume will therefore be a valuable source for future critical work on "nostalgia industries." -- Katharina Niemeyer, Universit du Qubec Montral (Canada), editor of Media and Nostalgia

Author Bio

Kathryn Pallister teaches communications studies, sociology, and film at Red Deer College.