Approaches to Audiences: A Reader

(Paperback)

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The study of mass media audiences has produced much influential media studies work. This reader brings together some of the articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of work written specially for this volume. Part One looks at the impact and influence of the media on society, and Part Two looks at studies of the individual in the audience. The final part looks at audiences in the perspectives of cultures, communities and families.

Author Bio

Roger Dickinson is a Senior Lecturer in the Department of Media and Communication at the University of Leicester. His research interests include the sociology of journalists and journalism, the study of media audiences and the media and health. His most recent work on journalists and journalism has appeared in Cultural Sociology, Journalism and The Routledge Companion to Journalism Studies (edited by Stuart Allan).