Approaches to Media: A Reader

(Paperback)

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Description

This volume is the first of five readers which provide a comprehensive series of resources for media studies courses. The book illustrates and exemplifies the variety of ways in which the mass media have been researched over the past 50 years. It provides extracts from seminal works, and relates them to the field as a whole and to later works. The text identifies the major divisions within the field of media studies, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism and audience research.

Author Bio

CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.