Clarifying McLuhan: An Assessment of Process and Product

(Hardback)

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At the time of Marshall McLuhan's death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan's work and impact. While the author dismisses McLuhan's basic theory that the medium is the message, he points to McLuhan's importance, and argues for a re-examination of McLuhan as an artist and a poet.

Author Bio

S. D. NEILL was Professor at the School of Library and Information Science, University of Western Ontario. Among his earlier publications is Dilemmas in the Study of Information (Greenwood Press, 1992).