Decoding Disneys Arab and Muslim Narratives: A Dual Lens on Animated Film Frames and Audience Perceptions

(Hardback)

Publishing Details

Classifications

Physical Properties

Description

In this book, Ghanem Ayed Elhersh and M. Laeeq Khan critically examine the depiction of Arabs and Muslims in prominent Disney animated films through application of a rigorous, mixed-methods convergent parallel design. Blending framing analysis with quantitative textual analysis, Elhersh and Khan offer a comprehensive view of media portrayals and public perceptions and reveal how these films have frequently employed biased, negative, orientalist frames that associate Arabs and Muslims with violence, terrorism, and misogyny. Furthermore, they assess public reactions through advanced quantitative analysis of user reviews to uncover and analyze prevailing themes and sentiments in viewer feedback. By integrating interdisciplinary perspectives and meticulous methodology, this book provides an insightful exploration of the causative links between such portrayals and public attitudes, offering a vital resource for scholars, media professionals, and readers interested in the intersections of media, culture, and minority representation.

Author Bio

Ghanem Ayed Elhersh is assistant professor in the Department of Media and Communication at Stephen F. Austin State University.

Laeeq Khan is associate professor at the Scripps College of Communication and founding director of the Social Media Analytics Research Team (SMART) Lab at Ohio University.