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Foundations in Cyber-Ethnography: A Cross-Cultural Approach

(Hardback)


Publishing Details

Full Title:

Foundations in Cyber-Ethnography: A Cross-Cultural Approach

Contributors:

By (Author) Erica Zimmerman
With Clementine K. Fujimura
Contributions by Dr. Vincenzo Auriemma
Contributions by Terilee Edwards-Hewitt
Contributions by Clementine K. Fujimura
Contributions by Dr. Gennaro Iorio
Contributions by Dr. Samantha James
Contributions by Dr. Pamela Pavliscak
Contributions by Nova Seals
Contributions by Dr. Deborah Wheeler

ISBN:

9781666974218

Publisher:

Bloomsbury Publishing PLC

Imprint:

Bloomsbury Academic

Publication Date:

5th February 2026

Country:

United Kingdom

Classifications

Readership:

Professional and Scholarly

Fiction/Non-fiction:

Non Fiction

Main Subject:
Other Subjects:

Research methods: general
Cultural and media studies
Social and cultural anthropology

Physical Properties

Physical Format:

Hardback

Number of Pages:

248

Dimensions:

Width 152mm, Height 229mm

Description

This book comes at a critical time, as students, professionals, and the general population realize the increasing interdependence of cultural interactions both on and offline. In order to fully understand societies with cyber connectivity, current and future research must also include the ethnographic study of online and digital communication, which can no longer be relegated to a separate cyber space.

Contributors examine the extent to which the cyber is now intertwined with the lives of anyone with connectivity and the ways in which it can affect society on local, national, and global levels. Not only is increased understanding of digital forms of communication and the role of online identity arguably crucial on individual levels -- including professional, personal, and relational contexts -- but also on societal levels -- including economic, diplomatic, and political contexts. Chapters in this volume analyze a number of examples of this importance, from success and security in professional contexts, to the development of personal relationships, to organizing political action, and even impacts on current global conflicts and international relations. Ultimately, this book argues that anyone engaged in the study of human society is compelled to include the study and findings of both online and offline communication in their research in order to gain an accurate and more complete understanding of any given culture with cyber connectivity.

Author Bio

Erica Zimmerman is Professor of Japanese language and Intercultural Communications in the Languages and Cultures Department at the United States Naval Academy in Annapolis. She is the author of Technology-Supported Learning In and Out of the Japanese Language Classroom: Advances in Pedagogy, Teaching, and Research (2019).

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