Media, Millennials, and Politics: The Coming of Age of the Next Political Generation

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Description

This book explores the relationship of the media and politics to Americas largest generational group, the millennial generation. As the group has become voting eligible since the 2008 election, the traditional news media has been largely critical of youth behaviors, civic engagement, and political participation. Novak addresses how this primarily negative coverage has significantly influenced the generations views of politics and news media, and has contributed to their adoption of digital technologies in the search of more equitable and trustworthy political information. Media, Millennials, and Politics explores how this relationship has unfolded across the 2008, 2010, 2012, and 2014 American elections and provides insight into what political participation in the millennial generation may look like in the future.

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Media, Millennials, and Politics is an important new study that carefully exposes the disturbing trend in contemporary media pundit culture to make sweeping pronouncements about the demographic segment known as 'the millennials' or 'the youth vote' based on stereotypes, anecdotal evidence, and broad polling data rather than on journalistic investigation. Novak hopes its not too late for media to get it right, even if young media consumers (and prosumers) have already migrated away. -- Debra Vidali, Emory University

Author Bio

Alison N. Novak is assistant professor in the College of Communication and Creative Arts at Rowan University.