Branded

(Paperback)

Publishing Details

Classifications

Physical Properties

Description

This title takes the reader into the world of teen marketing, showing how teens are taught to market to each other and adults build careers out of insinuating their way into "friendships" with teens in order to monitor what they wear, eat, listen to and talk about.

Reviews

Deserves to command wide attention among millions of families...Quart makes a brilliant case...[and] her book is a necessary warning for parents * New York Times *

Author Bio

Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.