Social Media: Principles and Applications

(Hardback)

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Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.

Reviews

Sheldon offers a succinct, simple discussion of social media through the lens of communication studies, connecting classic theories of interpersonal and mass communication to many of the social media technologies common to the modern media ecology. In each chapter she draws on established research in communication studies and related fields (e.g., media psychology) to illustrate the many uses and effects of social media. . . .Since few social media textbooks available today are accessible to nonspecialists, Sheldon's volume will be an excellent complementary resource for those in the classroom. Sheldon makes simple yet strong connections between social media technologies and the established body of communication studies poised to explain those technologies and their use by and effects on individuals and on society more broadly. Those looking for an orientation to social media from a communication studies perspective will find this a useful entry point. . . .Summing Up: Recommended. Lower-division undergraduates; general readers. * CHOICE *
In this comprehensive study, Sheldon provides a valuable overview of the latest scholarship on the diffusion and applications of social media. Communication specialists as well as students and instructors of communication studies, psychology, public relations, advertising, and political communication will find this book helpful as they navigate the fast-developing and far-reaching social media revolution. -- Raluca Cozma, Iowa State University
Social Media: Principles and Applications is essential for faculty who teach social media courses and for organizations interested in incorporating social media in their everyday activities. -- Jennifer Edwards, Tarleton State University and Texas Social Media Research Institute

Author Bio

Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.