OurSpace: Resisting the Corporate Control of Culture

(Paperback)

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Description

For those troubled by the long reach of the marketplace, resistance can seem futile. However, a new generation of progressive activists has begun to combat the media supremacy of multinational corporations by using the very tools and techniques employed by their adversaries. In OurSpace, Christine Harold examines the deployment and limitations of "culture jamming" by activists. These techniques defy repressive corporate culture through parodies, hoaxes, and pranks. Among the examples of sabotage she analyzes are the magazine Adbusters' spoofs of familiar ads and the Yes Men's impersonations of company spokespersons.

Author Bio

Christine Harold is assistant professor of speech communication at the University of Georgia.