Representing Sport

(Paperback)

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Description

Sport stories and sports coverage are transforming the media. Live sports events are central to the success of TV services based on subscription and pay-per-view. The antics of sports stars provide a rich source of "human interest" for the global news and entertainment industry. Sport is big money and the media industries, including Internet-based providers are capitalizing on the potential. This is a discussion of the impact of the media on sport as well as the impact of sport on the media. Drawing on research into world media events such as the Olympic Games and the World Cup, Rod Brookes shows how the study of the media and sport raises complex issues of identity, culture and politics which ultimately have implications for society as a whole.

Reviews

We have been waiting for a compelling intervention into media coverage of sports to use in teaching for many years. In a generous-spirited but critical, truly trans-Atlantic study, Rod Brookes has delivered. Toby Miller, Professor of Cultural Studies and Cul ..the author suceeds in producing an interesting and informative account of a complex and wide-ranging subject. Brookes must be commended for his stated aim of gaining more attention for sport within the field(s) of media and cultural studies .a useful addition to the sports media literature. The Lecturer

Author Bio

Rod Brookes is at University of Wales, Cardiff.