The Media Book

(Paperback)

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Description

"The Media Book" is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of scholars, it is designed to work within media and communication courses world-wide. It covers all the main topics which students will encounter through their courses: theorising the media, popular culture, the moving image, media industries, gender, advertising, PR and marketing, interactive electronic media, tools for researching the media. The book is designed to work within the modular schemes now favoured by most universities teaching communication and media studies around the world. As such, it is suitable for work at all levels of undergraduate education.

Reviews

a really well-designed and up-to-date contribution to media studies education. An amazing amount of information is conveyed in accessible language. It spans a variety of approaches to media analysis, and covers the ground more comprehensively and reflectively than the vast majority of its competitors. John D.H. Downing, Professor of Communication, Uni

Author Bio

CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.