Understanding Media Theory

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Using non-technical language, this volume describes the historical development of media theory, highlighting the challenge of addressing a field of study which embraces an unlimited range of interests and topics and which is in ferment as a result of technological change. Following the outline of most media courses, it examines the theories which apply to different parts of the mass communication process, especially production, text, audiences and policy. It explains the relevance of theory for media research and distinguishes the different levels of theoretical discussion, from commonsense to practitioner and social scientific approaches.

Reviews

Excellent broad range covering the key areas of debate * M Macher, Cambridge Regional College *

Author Bio

Kevin Williams is Professor of Media and Communication Studies at Swansea University. His publications include Get Me a Murder a Day! A History of Mass Communication in Britain (Arnold, 1998) and Shadows and Substance: The Development of a Media Policy for Wales (Gomer, 1997).