Understanding Media Theory

(Paperback, 2nd Revised edition)

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Understanding Media Theory, 2nd Edition is a fully revised and up-to-date resource for students and researchers. It keeps the approachable style of the original, by introducing students to media theory, and examining the key areas of debates in context, while also explaining how to apply it. Updated to account for the new technology and theory that has presented itself in the last decade, the author seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication.

Author Bio

Kevin Williams is Professor of Media and Communication Studies and is Head of the School of Arts at Swansea University, UK.