Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential

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Executive fellow at Harvard Business School, Guest Shark onShark Tank, and famed angel investor Matt Higgins reveals the counterintuitive formula for a life of perpetual growth that has been practiced for thousands of years by military leaders and serial entrepreneurs alikeforget the Plan B and burn the boats.

From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian President Volodymyr Zelensky, theres a bold and highly effective tactic seen throughout historywhen leaders want to motivate their troops for success, they destroy all opportunities for retreat, and go all-in on the mission. They burn their boats; its win or perish, and the clarity of sheer desperation propels them to victory.

Serial entrepreneur, brilliant investor, and television personality Matt Higgins makes the case that burning the boats isnt just advantageous in times of war or crisis, but a strategy we can all use to achieve our greatest dreams. Conquerors dont have a Plan B, knowing intuitively what science bears out: the mere contemplation of a Plan B weakens our resolve and diminishes our chances for breakout success.

InBurn the Boats, Higgins draws from experiences in his own rags-to-riches life to show you how its done. The lessons hes learned along the way, and witnessed in the leaders around him, are now for the first time distilled down to a template for success thats available to everyone bold enough to use it. Each chapter includes clear, actionable advice that readers can immediately start applying to their own lives, along with inspiration drawn from dozens of real-life success stories, adding up to a blueprint for a future filled with victories.