How the World Sees You: Discover Your Highest Value Through the Science of Fascination
(Hardback)
Publishing Details
How the World Sees You: Discover Your Highest Value Through the Science of Fascination
By (Author) Sally Hogshead
HarperCollins Publishers Inc
Harper Business
23rd June 2014
United States
Classifications
General
Non Fiction
Psychology: the self, ego, identity, personality
Economics
Business and Management
Management and management techniques
Personnel and human resources management
Research and development management
Organizational theory and behaviour
Office and workplace
Advice on careers and achieving success
158.1
Physical Properties
Hardback
448
Width 178mm, Height 229mm, Spine 35mm
694g
Description
Sally Hogshead believes the greatest value you can add is to become more of yourself.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.
She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.
The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Reviews
"The book will help you differentiate yourself and your business from others, to put what is unique and exciting about you on the table for the world to see. You will learn "the best of how the world sees you" and how to use it to communicate more effectively." -- --800CEORead "[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market." -- --Publishers Weekly
Author Bio
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.
