The Perennials: How to Unlock the Potential of our Multigenerational Society

(Hardback)

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Description

For the first time in history, eight defined generations live side by side with each other, from Alphas to the Greatest Generation by way of Boomers, Xennials and others. But all our systems - of work, business, education, politics, socialising etc - are still rigidly underpinned by the restrictive 'four stations' of life model: play; study; work; leisurely retirement. This means that potential is left untapped on a wider, societal level; but also that we as individuals are tied into a trajectory that minimises opportunity and fulfilment.

The Multigenerational Revolution is a bravura call for change that argues that we should fully utilise the range of lives and experiences, helped by technological advances, to develop new ways of working and living together. It asks us all to experiment with new models of playing, learning, and working that take advantage of our longer lives and multigenerational society. It tells us why and how governments should adopt a 'three careers model', making it easy for people to re-train and re-educate to enter new careers at any point in their lives. Why workplaces should redesign jobs and HR processes to take account of people shunning retirement for more active lifestyles and new challenges, which will lead to all sorts of knowledge transfers within the company.

In this groundbraking book, international bestselling author Mauro Guillen shows us how to tap into this extraordinary potential that our multigenerational society offers - and how to revolutionise all our lives for the better.

Reviews

'Leading sociologist Mauro Guilln challenges sequential models of living and invites us to rethink our careers, our families, and our future plans.' -- Adam Grant, New York Times bestselling author of Think Again
'Forget about Millennials. It's time to focus on Perennials. This insightful and deeply researched book shows the limits of thinking in terms of generations. A must read.' -- Richard Florida, bestselling author of The Rise of the Creative Class
'As life expectancy, technology, and policy change, the possibilities for our lives and careers are changing just as quickly. The Perennials will open your mind to your own future and show you a new world of adventure.' -- Arthur C. Brooks, New York Times bestselling author of From Strength to Strength
'Well-written and refreshing ... A must read for those seeking greater fulfilment, impact and success.' -- Mohamed A. El-Erian, New York Times bestselling author of The Only Game in Town
'The Perennials offers an invaluable guide to navigating demographic and technological shifts. A deeply researched, sharply relevant and necessary read.' -- William P. Lauder, Executive Chairman, The Este Lauder Companies

Author Bio

Mauro F. Guilln is one of the most original thinkers at the Cambridge Judge Business School, where he is the incoming Dean. An expert on global market trends, he is a sought-after speaker and consultant. His research, op-eds, and commentary have been featured in numerous outlets, from the New York Times and the Wall Street Journal to The Economist, and the Financial Times. He has appeared on radio and TV shows such as NPR's Marketplace and Radio Times, CNBC's Mad Money and Squawk Box, and CNN's Fareed Zakaria GPS.

His book on 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything was an instant Wall Street Journal bestseller and a Financial Times Book of the Year.