Woke, Inc.: A Sunday Times Business Book of the Year

(Paperback)

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The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, corporate elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we lack both.

Vivek Ramaswamy is a traitor to his class. He's founded multibillion-dollar enterprises, led a biotech company as CEO, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century.

But this book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. Corporate elites may want to sort us into demographic boxes, but we don't have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be a member of society in 2021 - a journey that begins with cynicism and ends with hope.

Reviews

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Financial Times August Business book

'Woke, Inc. is a reminder of the power of overcoming group think, centred around identity labels, and facing challenges with a more equanimous mindset' - Financial Times

'As consumers, all of us, woke and not, could do with reading this book and absorbing some of its cynicism, so that in future we know exactly what we're being sold and why' - Josh Glancy, Sunday Times

'A brave new book' - Iain Martin, The Times

'A provocative critique, wrapped in a gripping personal story that pulls you in from page one. Vivek Ramaswamy is breakthrough brilliant and arrestingly original. Woke, Inc. is essential reading for anyone who cares about America's democracy, economy, and future' - Amy Chua, author of Political Tribes: Group Instinct and the Fate of Nations

'The single most informative and insightful analysis yet of woke ideology...Woke, Inc. is indispensable for understanding how America's newest and most consequential cultural dogma is fundamentally transforming virtually every sector of our lives' - Glenn Greenwald, author of Securing Democracy

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Author Bio

Vivek Ramaswamy founded Roivant Sciences, a biopharmaceutical company, in 2014, after a career as a successful biotech investor. A 35-year-old first-generation American, he is a graduate of Harvard College and Yale Law School. He is an Ohio native and lives with his wife Apoorva and their son Karthik. Mr. Ramaswamy serves on the board of directors of the Philanthropy Roundtable and the Foundation for Research on Equal Opportunity.