Radical Human Centricity: Fulfilling the Promises of Innovation Research

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Description

There is a problem with innovation research. Many of the methods used to study people for strategic and designinnovation purposes are not up to the task. They are holdovers from market research or are simplified versions of toolsborrowed from other fields of research.The problem exists because these methods cannot provide the kind of understanding, or grounding in peoples livedexperience to meet the requirements of design and strategy innovation. The world is only becoming more complicated, andinnovations impacts on peoples lives and the environment are only increasing. It is essential we work to fulfill the promisesof human-centered research with better research practices, and create positive interventions into peoples lives whileresisting the reductionist, damaging, and wasteful tendencies of design thinking research and human-centered design (HCD).Thisbook critiques many of the common methods used in innovation research and provides directionsto overcome theirweaknesses by developing a radical human-centric approach.

Reviews

This is the book every entrepreneur and innovation worker needs to read. Engaging with people properly is essential toproviding innovative solutions for your customers, and doing it right the first time can save you blood, sweat, and tears.Maryam Nabavi, CEO and Cofounder of Babbly.

This book is making a valuable argument and the time has come for practitioners to build more onramps for ethnographic andholistic social scientific approaches to shape business, innovation, and commercial research in ways that are more humane,sustainable, and positive in impact. Hartley has done a smart job uncovering the shortcomings of traditional innovation, designthinking, and market research in understanding and creating for humans. At the same time, he lays out a pathway for a moreradically human research approach that acknowledges the messiness and complexities ofeveryday life and while providing justenough hooks for practitioners and businesses to grab on to. Adam Gamwell,Business/Design Anthropologist, Missing Link Studios.

Author Bio

Paul Hartley is an anthropologist and foresight practitioner. He is the CEO of the Human Futures Studio.