Creative Research Communication: Theory and Practice
By (Author) Clare Wilkinson
By (author) Emma Weitkamp
Manchester University Press
Manchester University Press
24th June 2026
United Kingdom
General
Non Fiction
Public relations
378.0014
304
Width 170mm, Height 240mm
Creative Research Communication explores contemporary approaches to research communication and engagement, whilst examining the history and key debates in the field. Starting from the premise that researchers can and ought to participate in the public sphere, in any discipline, this book provides practical guidance and advice on engaging the public inclusively where they are, whether that is at the theatre, via policymakers, at a science festival or through citizen science.
Researchers increasingly recognise the need to move away from one-size fits all and embrace opportunities for creative approaches to research communication. This book argues for a shift away from metrics and tick box approaches and towards approaches that work for individuals, in the context of their own discipline and interests, and with an inclusive approach. Through a combination of practical examples and theoretical context, it offers an accessible introduction to student and practitioner alike.
This updated edition contains new chapters on inclusivity and professionalization, and all content has been thoroughly updated to reflect developments in the field, covering topics such as digital, intersectionality, activism, internet safety and reliability and decolonialisation of science.
Clare Wilkinson is an Associate Professor and Co-Director of the Science Communication Unit, UWE Bristol. Working in science communication for over 20 years, she has published two co-authored books, and in 2020 she became a series editor for Bristol University Press where for 'Contemporary Issues in Science Communication'. Clare's work has included four chapters in edited books and over 30 peer reviewed articles in journals.
Emma Weitkamp is Professor of Science Communication and Co-Director of the Science Communication Unit, UWE Bristol. With a background in both practical science communication and science communication research, she has published widely for both academic and practitioner audiences. Emma co-authored or edited three books and her work has been included in 11 book chapters and she has published around 40 peer reviewed journal articles. She was editor of the peer reviewed journal, Journal of Science Communication from 2014 2022.