Available Formats
The Art of Asking Questions: Studies in Public Opinion, 3
By (Author) Stanley Le Baron Payne
Princeton University Press
Princeton University Press
23rd September 2014
United States
Tertiary Education
Non Fiction
303.38
Paperback
266
Width 178mm, Height 254mm
454g
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's quest