Nascar, Sturgis, And The New Economy Of Spectacle

(Paperback)

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In this provocative and original monograph, Krier and Swart argue that NASCAR and the carnivalesque displays at Sturgiss mass motorcycle rallies reveal how spectator events of this scale have come to function as intensive sites of profit making in contemporary capitalism. The authors lucidly trace the historical development of these economic spectacles and analyze the structural components that sustain them.

Author Bio

Daniel Krier (Ph.D. Kansas) is associate professor of Sociology at Iowa State University. His writings on critical theory and political economy include Speculative Capitalism: Stock Market Power and Corporate Change (W.H. Freeman & Co., 2005) and the co-edited volume Capitalisms Future: Alienation, Emancipation and Critique (Brill 2016). William J. Swart (PhD Kansas) is professor of Sociology and Director of the Civitas Honors Program at Augustana University. His articles on critical theory, social movements and identities have appeared in The Sociological Quarterly, Current Perspectives in Social Theory, and Critical Sociology.