The Visual in Social Theory
By (Author) Professor Anthony Woodiwiss
Bloomsbury Publishing PLC
Continuum International Publishing Group Ltd.
1st June 2005
United Kingdom
General
Non Fiction
Cultural studies
306.4
Paperback
234
Width 138mm, Height 216mm
290g
The distinction between understanding sight as a natural faculty - vision - and understanding it as an historical and social construct - visuality - has had significant impact in the visual arts. Not so in social theory where, notwithstanding the efforts of the classical theorists, the practical scientific necessity of privileging visuality over vision has been lost. The Visual in Social Theory argues that, because of its uncritical use of terms like modernity, post-modernity, globalisation and the Third Way, contemporary social theory has become a participant in rather than a critic of 'promotional culture'. In short, in forgetting its past, social theory has effectively forsaken its future. The Visual in Social Theory aims to restore the self-discipline and critical edge intrinsic to any analytical work on visuality. The book will be essential reading not only for those interested in contemporary debates around vision, but also for a broader readership concerned for the critical relevance of contemporary social theory.
Anthony Woodiwiss Anthony Woodiwiss is Professor of Sociology at City University and the author of Social Theory After Postmodernism and Postmodernity.