Taken for Granted: The Remarkable Power of the Unremarkable

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How the words we use-and don't use-reinforce dominant cultural norms Why is the term "openly gay" so widely used but "openly straight" is not What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash" Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and

Reviews

"Winner of the Charles Horton Cooley Award, Society for the Study of Symbolic Interaction"
"Winner of the Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form, Media Ecology Association"

Author Bio

Eviatar Zerubavel is Board of Governors and Distinguished Professor of Sociology at Rutgers University. His many books include Social Mindscapes: An Invitation to Cognitive Sociology and The Elephant in the Room: Silence and Denial in Everyday Life.