The Rhetorics of Popular Culture: Advertising, Advocacy, and Entertainment

(Hardback)

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"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice
An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip.-Choice
As one of the most capable contemporary library school faculty members with an interest in government documents, John Richardson, Jr., in Government Information: Education and Research 1928-1986, offers a fascinating work of general interest that examines the educational research relating to documents in library education over an extended period of time.... Richardson's imaginative technique is one that could be utilized to examine other aspects of library education with great benefit.-Wilson Library Bulletin
"As one of the most capable contemporary library school faculty members with an interest in government documents, John Richardson, Jr., in Government Information: Education and Research 1928-1986, offers a fascinating work of general interest that examines the educational research relating to documents in library education over an extended period of time.... Richardson's imaginative technique is one that could be utilized to examine other aspects of library education with great benefit."-Wilson Library Bulletin

Author Bio

ROBERT R. ROOT, JR., is Professor of English at Central Michigan University.