Big Game Bigger Impact
(Paperback)
Publishing Details
Big Game Bigger Impact
By (Author) Pat Gallagher
By (author) Stephanie Martin
Motivational Press, Incorporated
Motivational Press, Incorporated
18th April 2017
United States
Classifications
General
Non Fiction
Business strategy
796.332648
Physical Properties
Paperback
228
Width 9mm, Height 215mm, Spine 139mm
Description
In 2014, a small team of San Francisco Bay Area residents was assembled to work on what would be the biggest Super Bowl the NFL had ever staged - the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to follow: this group had to develop its own playbook.In Big G
Reviews
"I know from experience greatness can be achieved through hard work, determination and coming together as a team, and that's how the Bay Area community approached Super Bowl 50. Pat Gallagher and Stephanie Martin's book recounts the amazing story of how it all happened, and at the same time offers valuable insight that can help any company build a championship team. You don't have to love football to love this book." Jerry Rice , Pro Football Hall of Famer and 3-Time Super Bowl Champion
"I was proud to be part of the Super Bowl 50 Host Committee effort and even more proud of how the Bay Area community put on a Super Bowl experience of a lifetime. In the Bay Area, we know a lot about being champions, and with Super Bowl 50, we had the chance to shine once again. In Big Game, Bigger Impact, Pat Gallagher and Stephanie Martin share the story of how our community came together and set the bar for how all future Super Bowls should be experienced." Steve Young , Pro Football Hall of Famer, 3-time Super Bowl Champion and Super Bowl XXIX MVP
"Big Game, Bigger Impact takes you behind the scenes for an insider's peek into how the power of sports can create positive change. Gallagher and Martin make a fascinating business case for corporate social impact. A must-read for any executive looking to grow their business in a community." Larry Baer , CEO of the San Francisco Giants
Author Bio
Pat Gallagher is a pioneer in the sports, entertainment and visitor industries, and played a key role in the success of the landmark Super Bowl 50 Host Committee. Best known for his long career as the innovative idea guy for the San Francisco Giants, Gallagher is proud to have made the fun business his lifes work. Stephanie Martin is an accomplished marketing and communications professional who has shaped consumer outreach, stakeholder engagement and brand development strategies for Fortune 500 companies such as The Home Depot and SUPERVALU, and major sporting events including Super Bowl 50 and the 34th Americas Cup. Her brand strategy company, BrandForward, helps athletes tap into the power of their platforms.
