Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools
(Paperback)
Publishing Details
Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools
By (Author) Jerry Beasley
Black Belt Communications
Black Belt Communications
10th March 2009
United States
Classifications
General
Non Fiction
Combat sports and self-defence
Hospitality and service industries
Sports management and facilities
658.8
Physical Properties
Paperback
200
Width 203mm, Height 228mm, Spine 7mm
199g
Description
Based on three decades of international experience, this valuable guidebook explains the logistics of establishing a profitable martial arts enterprise. Filled with illustrative examples and anecdotes from successful entrepreneurs in the field, it contains sound advice on marketing strategies, promotional efforts, and product development. Penned by the promoter of the popular Karate College summer camp, this accessible reference provides a clear and comprehensive road to creating a business that thrives.
Author Bio
Jerry Beasley, EdD, is head of the martial arts curriculum and a professor of exercise, sports, and health education at Radford University in Virginia. A career martial artist, he holds black belts in five styles including an eighth dan from former world kickboxing champion, Joe Lewis. He is founder of the Aikia World International Network, which has certified more than 1,100 black belts. He has been named a Black Belt magazine Instructor of the Year and is the author of JKD: High-Risk Sparring and Mastering Karate. He lives in Christiansburg, Virginia.
