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Design for a Better World: Meaningful, Sustainable, Humanity Centered

(Hardback)


Publishing Details

Full Title:

Design for a Better World: Meaningful, Sustainable, Humanity Centered

Contributors:

By (Author) Don Norman

ISBN:

9780262047951

Publisher:

MIT Press Ltd

Imprint:

MIT Press

Publication Date:

21st March 2023

Country:

United States

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Dewey:

744

Physical Properties

Physical Format:

Hardback

Number of Pages:

376

Dimensions:

Width 152mm, Height 229mm

Description

How human behavior brought our world to the brink, and how human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth's resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book's three major themes- meaning, sustainability, and humanity-centeredness. Emphasize quality of life, not monetary rewards; restructure how we live to better protect the environment; and focus on all of humanity. Design for a Better World presents an eye-opening diagnosis of where we've gone wrong and a clear prescription for making things better. Norman proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life. His experience as both a scientist and business executive gives him the perspective to show how to make these changes while maintaining a thriving economy. Let the change begin with this book before it's too late

Reviews

"A brave attempt to expand the scope of what one considers the possibility and responsibility of good design.
Worth

"Normans book is admirably ambitious."
Fast Company's Co.Design

"Don Norman has worked in electrical engineering, cognitive psychology, computer science and design, in academia and industry. Now in his eighties, he draws on this experience to explain how designers, governments and industry must broaden the notion of design from human centred to humanity centred. In other words, they must emphasize quality of life, not monetary rewards, and reject harmful economic metrics. Only thus, he argues, will we survive the current environmental and economic crises."
Nature

"Norman (founding dir., Design Lab, Univ. of CaliforniaSan Diego; Living with Complexity) looks out on a world beset by climate change, inequality, and unconscionable waste. Nonetheless, he is optimistic. He believes that humans can change what theyve created. Design is the key, for it can mobilize systems to address the complex interface that technologies, policies, and people have."
Library Journal

"Norman (emer., Univ. of California, San Diego) offers a treatise on sustainable design, positing that too much of the world is designed rather than natural. According to Norman, people aresurrounded by artifacts such as homes, clothes, tools, and books. This situation projects backward over millennia to hunting and farming existence. People born into this way of living have difficulty thinking of alternatives. Norman challenges readers to change their way of being, recognizing that people, nature, and the environment are a single complex system in which any change to a part might impact the whole. According to Norman's argument, designed things change the way people behave, act, and live: "we design the world, and it, in turn, designs us" . He calls for a mobilization of the many to change the world into one in which success is measured notin money but in the wellness and happiness of all people. He believes the design profession must be rethought and move toward a circular economy centered on recycling throughdesigning forrepair, regeneration, and reuse. Summing Up: Recommended. Upper-division undergraduates. Graduate students and professionals."
CHOICE

Author Bio

Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. Business Week has named Norman one of the world's most influential designers. He was an Apple Vice President, has been an advisor and board member for numerous companies, and has three honorary degrees. His numerous books have been translated into over 20 languages, including The Design of Everyday Things and Living with Complexity, also from the MIT Press.

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