Industry of Nature: Another Approach to Ecology

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Description

Throughout the ages, nature has developed and optimised countless solutions to issues that also man faces daily. There is an amazing playground of smart, simple and sustainable behaviours, just waiting to be explored and learned from.

Industry of Nature describes 75 strategies that nature has developed in response to needs such as protection, strength, aerodynamics, camouflage and more. Included are existing and potential applications of these strategies in the design industry which have been illustrated with many photographs.

Furthermore, interviews with architecture studio AtelierZroCarbone, biologist Janine M. Benyus, Professor of philosophy Catherine Larrre, designer Mathieu Lehanneur and ethical marketing consultant Herv Naillon, highlight the ecology issues from different angles. Other features are a chapter on the history of biomimicry, a graphical timeline showing Earth's developments, a bibliography and an extensive glossary.

The ecology issue has become unavoidable and should be considered a great opportunity to profoundly change our way of thinking and acting. Industry of Nature intends to provide creative professionals with information, inspiration and a tool for augmenting their work, expanding their imaginations and improving the world in which we live.

Author Bio

Elodie Ternaux: Engineer and designer Elodie Ternaux is currently director of materiO, an independent information centre on materials and innovative products. materiO offers a physical library regrouping thousands of samples, an online database, and a team of experts around the world. Ternaux's experiences as a student and as a teacher convinced her of the need for educational publications about materials and technologies dedicated to creative professionals. Daniel Kula: Cabinetmaker and interior architect. He is currently a teacher at ENSCI (French National School of Industrial Design) in Paris and a consultant for materiO. He's combining a long experience on how to actually work with materials, make prototypes and objects with a constant curiosity for contemporary technologies. Michele Ternaux: Trained geologist and a former biology teacher. Author of several books and publications about teaching methods in the field of earth and life sciences. Jean-Pierre Ternaux: Neurobiologist at the Centre National de la Recherche Scientifique (CNRS). Author of several books and curator of numerous exhibitions, he has always been involved in scientific communication matters. He is currently directing Plateforme d'Ingenierie de la Connaissance (PIC) within the Institut de l'Information Scientifique et Technique (INIST).