Designing the Brand Identity in Retail Spaces

(Paperback)

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Description

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brands product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

Reviews

Designing the Brand Identity in Retail Spaces combines Martins impeccable style of writing and academia and presents diverse retail design case studies in just the right detail to illustrate the role of retail design in different stages of a brands life-stage. Quotes and testimonials from the design stake holders, top creative minds and design talents, adds valuable first hand credibility to each of the 300 brand case studies from 48 reputed brands the book is a great read and very useful for budding architects, interior designers and retailers. * VM & RD Magazine *
Excellent book and very detailed insight into the world of retail branding, well laid out and full of really useful case studies. Absolutely a must have for anyone involved/interested in the creative retail sector. * David Gardener, Northumbria University, UK *

Author Bio

Martin M. Pegler is a New York-based international lecturer who has been in the field of visual merchandising and store design for over 60 years.