Holistic Retail Design: Reshaping Shopping for the Digital Era
(Paperback)
Publishing Details
Holistic Retail Design: Reshaping Shopping for the Digital Era
By (Author) Philipp Teufel
By (author) Rainer Zimmermann
Frame Publishers BV
Frame Publishers BV
1st December 2015
Netherlands
Classifications
Professional and Scholarly
Non Fiction
Architecture: public, commercial and industrial buildings
725.21
Physical Properties
Paperback
400
Width 240mm, Height 165mm
1110g
Description
Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.
