Design Forward: Creative Strategy at the Core of Sustainable Innovation

(Paperback)

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In this book Hartmut Esslinger one of the most influential designers and thinkers internationally, as well as the founder of frog design explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy.

Author Bio

Hartmut Esslinger is one of the world's most influential designers and thinkers and founder of the internationally renowned company frog design who boast cooperations with Apple, Wega, Louis Vuitton, Sony and SAP. He is currently professor of Industrial Design at the University of Applied Arts in Vienna, Austria.