Belstaff: Our First 100 Years

(Hardback)

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Description

Celebrating 100 years, Belstaff has been dubbed the coolest British outerwear brand of all time Maxim.
The year 2024 marks 100 years of Belstaff. Belstaff: Our First 100 Years is a celebratory, visual exploration of the people, designs, and story behind the iconic brand.

With historical prestige, Belstaff has been worn by the likes Hollywood icon Steve McQueen, explorer Ranulph Fiennes, and aviator Amy Johnson when she became the first woman to fly solo from England to Australia in 1930. And today Belstaff prides itself and its iconic logo as being synonymous with independent spirits and the adventurers clothier of choice worn by Brad Pitt, David Beckham, John Boyega, and Euan McGregor.

Belstaff is about the people, passion, and pioneers who have made the company the British beacon that it is today, featuring archive adverts, iconic photos, and the story British design and innovation. Begun as a family business in 1924 in Stoke-on-Trent, Belstaff put themselves on the fashion map with the novel idea of waxed waterproof cotton for motorcyclists quickly becoming associated with style, speed, and adventure. This beautifully, sumptuously packaged book features archival designs and never-before-seen photos and an engaging history written by Charlie Porter (menswear journalist and author of What Artists Wear (Penguin) and Jodie Harrison, Belstaffs global brand director and fashion author.

Author Bio

Charlie Porter is a well-respected British menswear journalist and author of What Artists Wear (Penguin). He is a regular contributor to the Financial Times and Luncheon Magazine. Jodie Harrison is a brand and content specialist and the author of Mr Porter Paperback and Soho House's MORNING NOON NIGHT. She is Belstaff's Global Brand Director.