Fashion Entrepreneur - AI: Starting Your Own Fashion Business: 2023: 3

(Paperback)

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FASHION ENTREPRENEUR, now in its 3rd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and managing a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. New Chapter - A special feature of this third edition is a new chapter on Fashion Artificial Intelligence, which shows how AI techniques are used to enhance the Fashion Design Process and is structured around the Fashion Internet of Things (IoT). These innovative technologies (AI and IoT) are important aspects of the whole Fashion process. This chapter presents: The logical subdivision of work from Trend Research and Analysis through to Online Shopping. How the Internet of Things (IoT) connectivity gathers data from all the fashion activities. And compares the new AI techniques and systems with the Traditional way of working. Sandra has peppered each section with her personal international experience of working in all areas of the fashion industry. As we enter the early stages of the fourth industrial revolution (4IR), Artificial Intelligence (AI) and smart digital technology is adding another important capability to the Creative Industries including those in; Fashion and Textile Design, Manufacturing and Distribution, Sales, Marketing and Branding, and Fashion Retail. Fashion schools were quick to incorporate 2D computing software such as Illustrator, Photoshop and Lectra into their syllabus, the challenge now is to embrace the latest cyber-physical machines (such as 3D printing) and AI techniques to enable students to lead the transformation with, for example, digital twin humans (avatars), intelligent marketing, customer-centric manufacturing, predictive analytics and virtual fitting rooms.

Author Bio

Sandra Burke has a Masters of Fashion Design from the Royal College of Art (M.Des RCA). Sandra started her career as a freelance fashion designer in London with her label Zoot Clothing, designing and making garments for Selfridges and a number of fashion boutiques in the Bond Street, Covent Garden and Kings Rd before moving overseas to set up a fashion design business in Cape Town with her new label Expos. Sandra also worked for a number of international fashion houses before moving on to education, lecturing and writing a Fashion Design Series (please see www.burkepublishing.com). As a Fashion Designer Sandra was fortunate to chose a career that took her to all the key fashion cities such as London, Paris, Milan and NY, etc., visiting fashion and textile shows, retail stores and clothing and textile manufactures around the world twice a year. This international trend perspective included regular visits to, for example, London (Bond St), Paris (Premiere Vision), Milan (Via Monte Napoleone), NY (Fifth Ave), LA, Sydney, HK and Singapore. As a Lecturer Sandra has set up and taught fashion on a range of Master, Degree, Diploma and short courses, etc. As an International Guest Lecturer she has presented guest lectures and Master Classes in Fashion Design and Entrepreneurship at most of the universities and fashion schools in: England, Scotland, Wales and Ireland America and Canada Australia and New Zealand South Africa, HK and Singapore. As an Author Sandra has written a Fashion Design Series of textbooks which are used internationally to support a range of fashion programmes. These text books offer a hands-on self-learning guide that introduces the essential design techniques and skills required to achieve a successful career in the fashion industry. The books are packed with fashion illustrations, design and photographs to visually explain the accepted fashion and textile industry theory and practice. These textbooks are structured inline with fashion courses globally and also designed for self-learning programmes. Pursuits and Interests: As a member of the Ocean Cruising Club (OCC), Sandra and Rory sailed their yacht from the UK to New Zealand via the Caribbean and the Panama Canal. Bluewater cruising meant giving up Picasso perfumes for fresh air, Prada shoes for deck shoes and Gucci handbags for sail bags. This cruising adventure enabled Sandra and Rory to write three bluewater cruising books based on their experiences and lifestyle. Conservation: Sandra is a frequent visitor to the African game parks where she has a keen interest in the conservation of endangered species, particularly the African Elephants and White Rhinos.