Fashion Film: Art and Advertising in the Digital Age

(Paperback)

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Description

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to todays visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.

Reviews

This thoroughly researched and engagingly written book sets the benchmark for an emerging field. Nick Rees-Roberts has put the subject on the map as an important strand of popular and media culture. Fashion Film is sure to become a classic. * Caroline Evans, Central Saint Martins, University of the Arts London, UK *
Not only is it both intellectually rigorous and totally comprehensive, but it is also beautifully written and in every way a pleasure to read. * Pamela Church Gibson, London College of Fashion, UK *
The most substantialand one of the bestconsiderations of the subject of fashion film to date ... extremely intelligent, well researched, and beautifully written ... Bravo! * Marketa Uhlirova, Central Saint Martins, London, UK *
[I]t is a great pleasure to find in Fashion Film: Art and Advertising in the Digital Age a book that thoroughly explores the wide ranging phenomenon of fashion film. * International Journal of Fashion Studies *

Author Bio

Nick Rees-Roberts is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France.