Her World, Women and Fashion in Singapore 1974-1989: Accidental Career Girl to Working Mother of the Year
By (Author) Dr Nadya Wang
Bloomsbury Publishing PLC
Bloomsbury Visual Arts
21st August 2025
United Kingdom
Professional and Scholarly
Non Fiction
Cultural studies: dress and society
Asian history
Hardback
224
Width 156mm, Height 234mm
Between 1974 and 1989, significant changes were taking place in the lives of Singaporean women and in their local fashion industry. These shifts were not only reflected in but actively shaped by the magazine Her World. In Her World, Women and Fashion in Singapore, Nadya Wang uses dress as a lens through which to view fragments of the magazine over 15 years. Advocating for a new and decentred understanding of the evolution of the Singapore woman, Wangs writing also traces the creation of a fashion industry that pivoted from seeking validation from global fashion cities to establishing itself as the lead of a Southeast Asian fashion community. Visual analysis of archival materials is combined with oral history interviews to demonstrate how the women of Singapore engaged with local and global ideas, fashion and beauty commodities, and imagery of models and beauty queens in their self-fashioning. Challenging existing understandings of their agency, this book attests to the creativity and adaptability of Singapore women and Singapore fashion designers.
Nadya Wang is a lecturer at LASALLE College of the Arts, University of the Arts Singapore, Singapore. She is an art and fashion historian and is Founding Editor of Art & Market and Fashion & Market, spotlighting practices in the Southeast Asian art and fashion communities respectively. She is also Editor, Open Space and Reviews, at the International Journal of Fashion Studies. She holds a PhD in History of Art from Courtauld Institute of Art. More at nadyawang.net