What Shall I Wear: The What, Where, When, and How Much of Fashion, New Edition with a Foreword by Tory Burch

(Hardback)

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First published in 1956, What Shall I Wear is revolutionary fashion designer Claire McCardells collection of fashion wisdom and philosophy and a vivacious guide to looking effortlessly stylishClaire McCardell, the revolutionary fashion designer credited with originating "The American Look," designed for the emerging active lifestyle of women in the 1940s and 50s. She was the originator of mix-and-match separates, open-backed sundresses, and feminine denim fashion; she started the trend for ballet flats as a wartime leather-rationing measure. Spaghetti straps, brass hooks and eyes as fasteners, rivets, menswear details and fabricsthey were all started by McCardell. Her Monastic and Pop-over dresses achieved cult status, and her fashions were taken up by working women, the suburban set, and high society alike.First published in 1956, What Shall I Wear provides a glimpse into the sources of McCardells inspirationtravel, sports, the American leisure lifestyle, and her own closetand how she transformed them into fashion while still approaching design from her chosen vantage point of usefulness. A retro treat for designers and anyone who loves fashion, both vintage and contemporary, the book is teeming with charming illustrations and still-solid advice for finding your own best look, creatively shopping on a budget, and building a real wardrobe that is chic and distinctive. What Shall I Wear is a tribute to the American spirit in fashion.

Reviews

Dont Get Dressed Without Reading This BookTheres something about a books materiality and authorial style that finds common cause with the catwalk. If in doubt, simply spend some time with Ms. McCardell, whose advice accessorizes the mind, not just the house and costs less, these days, than the price of a tube of haute lipstick. * The New York Times *
In our rule-free, anythings-a-trend world, youd think the last thing we need is a book telling women how to get dressed. And yet! Claire McCardells What Shall I Wear The What, Where, When, and How Much of Fashion, a witty and slender book first released in 1956 and now back in print with an introduction by Tory Burch, is the best and most considerate fashion book Ive read this year. * Harper's Bazaar.com *

Author Bio

Claire McCardell (19051958) was an American fashion designer. In 1990, Life named her one of the 100 most important Americans of the 20th century, and in 1955, she was on the cover of TIME. She attended Parsons School of Design in New York and studied in Paris. As head designer of Townley Frocks, she was one of the first American designers to have name recognition. She was the recipient of two Coty American Fashion Critics Awards and won the first American Sportswear Designers Award from Sports Illustrated. Her work is in museums across the country and has been the subject of retrospectives at the Smithsonian and the Fashion Institute of Technology.
Tory Burch is an American designer known for beautiful, timeless pieces. Founded in 2004, her collections include ready-to-wear, handbags, footwear, accessories, jewelry, home, and beauty. Empowering women is Torys guiding principle, underpinning her design philosophy and the Tory Burch Foundation.
Allison Tolman is the vice president of Collections and Interpretation at the Maryland Center for History and Culture (MCHC) in Baltimore, Maryland. Formerly the associate curator of the Fashion Archives at MCHC, Tolman became fascinated with Claire McCardell as she delved into the deep collection of clothing and personal papers housed there.