All-American Ads of the 40s

(Hardback)

Publishing Details

Classifications

Physical Properties

Description

The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for the modern battle) to Seagrams whiskey (for Men Who Plan Beyond Tomorrow) to the Hoover vacuum (For every woman who is proud of her home), the postwar era represented a flood of products and services for every occasion.Combining social, corporate, and graphic history, this new hardcover edition of 1940s ads follows Americas development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. Its hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with Motorola: More radio pleasure for less money, or that Electrolux didnt have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: Lor-dy, it sure is quiet!Through motorcars, cigarettes, lipsticks, and cans of Campbells soup, this is an at once entertaining and eye-opening survey of the fears, fads, and dreams that characterized a decisive decade.

Reviews

The ads themselves, besides being graphically stunning, are as eloquent about mid-century Americans as any eyewitness report.

Author Bio

The editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.
The contributing author:
W. R. Wilkerson III is a freelance journalist, songwriter, author of The Man Who Invented Las Vegas (Ciro's Books, 2000), and co-author of TASCHEN's All-American Ads of the 40s. His writing has appeared in the Los Angeles Times, The Hollywood Reporter, and USA Today, among others. Wilkerson currently resides in Southern California with his son.