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Brand Identification Manuals for Coca-Cola: 1969-1979
(Hardback)
Publishing Details
Full Title:
Brand Identification Manuals for Coca-Cola: 1969-1979
Contributors:
By (Author) Rapha Abreu
Foreword by Sue Murphy
Publisher:
Standards Manual
Imprint:
Standards Manual
Publication Date:
25th November 2025
Country:
United States
Classifications
Physical Properties
Physical Format:
Hardback
Number of Pages:
528
Dimensions:
Width 241mm, Height 292mm
Description
A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade.
Spanning the period from 1969-1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola's "arden square" logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.
