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How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world


Publishing Details

Full Title:

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Contributors:

By (Author) Michael Bierut

ISBN:

9780500518267

Publisher:

Thames & Hudson Ltd

Imprint:

Thames & Hudson Ltd

Publication Date:

1st October 2015

Country:

United Kingdom

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Main Subject:
Dewey:

741.6

Physical Properties

Number of Pages:

320

Dimensions:

Width 245mm, Height 254mm

Weight:

1930g

Description

Logos, packages, signs, publications, websites: in the modern world we are surrounded by graphic design. Where does it come from Why does it look that way What is it supposed to do This book is the first career monograph from graphic designer Michael Bierut. Using examples from a portfolio spanning five decades, Bierut provides the answers, describing three dozen projects from start to finish, with insights into the creative process, his working life, his relationship with clients, and the challenges that any creative person faces in bringing innovative work into the world today.

Reviews

'Stunning work throughout' - Typetoken
'(An) insight into an illustrious career spanning every aspect of graphic design.' - Creative Review
'[An] inspiring, highly readable monograph ... packed with insights into the creative process' - Creative Bloq

Author Bio

Michael Bierut's career spans every genre of graphic design, from books and posters to packaging and signage, for a broad range of clients. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York. Bierut is both a senior critic at Yale's School of Art and a fellow of its School of Management.

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