New Typefaces: Positions and Perspectives

(Paperback)

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Description

While in the 1970s just a few hundred new typefaces were published, today graphic designers can choose from tens of thousands of fonts - with an upward tendency. This publication, however, shows that current type design is not subject to randomness or a fashionable hype. Key protagonists offer insights into their thinking and working, take a position on current developments under the new technical, esthetic and socio-political conditions. From the rich international cosmos of typefaces the book presents experimental type designs. These can be based on a spontaneous idea or the concept of an individually chosen design project or these are typefaces for books with large type families, which, often over a number of years, were developed systematically with passion, endurance and an unswerving attention to characteristic detail. selection presents an overview of current developments text and examples detailed insight into the creation of each typeface interviews and personal reflections by the designers

Author Bio

Petra Eisele studied Art History and German. She was a Research Associate for the History and Theory of Design at the Bauhaus University, Weimar. She has been Professor of History and Theory of Design at the FH Mainz since 2006. Isabel Naegele studied Visual Arts at the HfG-Offenbach; since 1999, she has been Professor of Typography and Basics of Design at the FH Mainz. Annette Ludwig has been Director of the Gutenberg Museum Mainz since 2011.