Package Design Workbook: The Art and Science of Successful Packaging

(Paperback)

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Description

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Author Bio

Steven DuPuis is president of DuPuis, a strategic design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums. Steven's personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis. John has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestle, Kellogg's, Farmer John, and Doles.