Symbol: The Reference Guide to Abstract and Figurative Trademarks

(Paperback)

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Description

Symbols play an integral role in almost all branding programmes. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included. These are organised into groups and sub-groups according to their visual characteristics, and are indexed by sector, designer and client. Case studies of classic symbols are also featured, making this an indispensable archive of identity systems for designers and researchers.

Author Bio

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom. Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).