The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

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Description

This timely companion will help designers and illustrators create and implement sophisticated marketing and self-promotion system for long-term success. Written by a long-time creative professional and successful trade journalist, the book provides an in-depth guide to the latest industry trends, technologies, and business secrets in marketing. The book is divided into fifteen succinct chapters that provide step-by-step instructions on such topics as: finding new (or better) clients, creating a marketing database for this new client development, developing a qualified mailing list, making "first contact" with prospective clients, portfolio presentations that get work, networking opportunities for self-promotion, advertising ideas, improving your direct mail techniques, public relations campaign to get your name "known, key tools for better Internet and email marketing. Interviews with real-life clients and case studies bring each chapter to life, including a special chapter on what clients are looking for when they interview creative, and tips on how to present the added value of one's work to them.

Author Bio

Maria Piscopo has been a creative services consultant for more than 20 years. She has consulted, lectured, and written extensively about the business of selling graphic design, art, and photography. The author of Marketing & Promoting Your Work and The Photographer's Guide to Marketing and Self-Promotion (Allworth Press)