Upstart!: Visual Identities for Start-Ups and New Businesses
Publishing Details
Upstart!: Visual Identities for Start-Ups and New Businesses
By (Author) Gestalten
Edited by Anna Sinofzik
Die Gestalten Verlag
gestalten
24th August 2018
Germany
Classifications
Physical Properties
256
Width 240mm, Height 280mm
Description
Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new gen- eration of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core busi- ness. From hemp farmers to local box clubs to eyelash extension services, fresh start- ups and spin-offs from all sorts of sectors present themselves as inventively and style- savvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary start- up scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic sta- tionery designs, innovative merchandise, interior concepts, and fresh digital applica- tions that have been skillfully orchestrated to leverage business.
Reviews
"current brand design --hip, inventive and a delight to the eye" -- Page-- "Page"
"explores how a new generation of young businesses across various sectors have created their visual identities, ranging from merchandise to interiors and digital applications" -- Design Week-- "Design Week"
"if you are thinking about starting all over anew, then Upstart! is the book that you must absolutely buy" -- La Repubblica-- "issue of 03.08.2018"
"practical examples show how innovative and original corporate design works" -- Business Punk-- "Business Punk"
"An essential read for any agency talent or freelance upstart." -- Digital Arts-- "Digital Arts"
"Perfect reading for any entrepreneur starting out." -- CREATIVE QUARTERLY-- "Creative Quarterly"
Author Bio
ANNA SINOFZIK is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universitt der Knste, Berlin.
