Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries
(Hardback)
Publishing Details
Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries
By (Author) Gestalten
Edited by Peter Monrad
Die Gestalten Verlag
gestalten
8th March 2022
22nd February 2022
Germany
Classifications
General
Non Fiction
Brands and branding
Illustration
Typography and lettering
Beers and ciders
Small businesses and self-employment
Sales and marketing
741.692
Physical Properties
Hardback
256
Width 210mm, Height 260mm
Description
The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.
Author Bio
Peter Monrad is a Copenhagen-based graphic designer and creative director, musician, and avid consumer of IPA. Previously, he was creative director at AllerCP, one of the biggest creative agencies in Scandinavia. His passion project Not Just Beer chronicles the branding of modern craft beer and the brilliant designers behind the labels.
