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Shooting for the Stars

(Hardback)


Publishing Details

Full Title:

Shooting for the Stars

Contributors:

By (Author) Richard Danne

ISBN:

9781961856134

Publisher:

Oro Editions

Imprint:

Oro Editions

Publication Date:

9th December 2024

Country:

United States

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Physical Properties

Physical Format:

Hardback

Number of Pages:

248

Dimensions:

Width 241mm, Height 292mm

Description

This Shooting for the Stars book is a celebration of timeless design. In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organizations (like F.I.T. and Third Street Music School); Huge budgets to tiny, but all with strong concepts and enduring design solutions.

Each design example is dated so one can appreciate the longevity of the work. In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where we presented only a single Logo solution, but with multiple supporting applications; Or this author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations.

There is also much about Dannes design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, its an animated long view of our graphic [visual] design profession, its history and evolution.

Author Bio

Richard Danne is well-known as Design Director of the iconic 1975 NASA redesign program; Was President of AIGA, founding President of AIGA/NY; U.S. President of AGI; A design consultant to FAA, Fashion Institute, AT&T, Paramount Pictures, Seagram; Enjoyed a six-decade independent career; Won three U.S. Presidential Awards.

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