The Beauty of Time Travel: Officine Universelle Buly and the Work of Ramdane Touhami
By (Author) Gestalten
Edited by Ramdane Touhami
Die Gestalten Verlag
gestalten
31st August 2021
3rd September 2021
Germany
General
Non Fiction
Brands and branding
Product design
Retail and wholesale industries
668/.50944
Hardback
300
Width 241mm, Height 298mm
It all started with a Balzac novel, a flea market find, and a tag. Less than a decade later, Buly 1803 is a true heavyweight of the beauty industry, sold pretty much anywhere in the world, with over 300 employees, and an infinite -and coveted- catalogue of premium beauty products. But how did founders Ramdane Touhami and Victoire de Taillac revive this forgotten brand from the 19th century and transform it into the much loved name it is today This book dissects the Buly 1803 universe from A to Z, revealing the stories, tricks and (almost) all its secrets: from the old Swiss printer where fonts are created, to the worldwide, ever-lasting journey in search of ingredients, and the unique philosophy behind it all.
RAMDANE TOUHAMI is an internationally renowned designer, creative director, and entrepreneur. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.