Designing Sustainable Packaging

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Description

This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production. The book is organised into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design. In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable/green packaging.

Author Bio

Howard Beckerman is an animator, story artist and director as well as an instructor at the School of Visual Arts in New York. During his long career Beckerman worked on cartoons such as Popeye and Mighty Mouse. He created animated films for Sesame Street and The Electric Company. In addition, he served as vice president of LAssociation Internationale de Film dAnimation and has been a juror for a number of international animation festivals.