The Dream Factory: Alessi Since 1921

(Paperback)

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Description

The Dream Factory is a comprehensive look at one of the most influential brands in design.

Alessi is known around the world for their cutting edge design approach, inwhich the most advanced expression of international creativity is alwaysbalanced against the desires of the general public. This book is sure to appeal to anyone interested in innovative, contemporary design. For decades the Alessi brand has epitomized the convergence of creative geniusand passion through its ingenious styling of objects for everyday use.

Author Bio

Alberto Alessi chairman of the company Alessi is widely recognized for hisgroundbreaking contribution to the field of design. Philippe Starck hasdubbed him the 'marchand de bonheur' (the 'merchant of happiness') for the sheer pleasure he infuses in hiscreations.